It’s common for today’s consumers to search for products and learn about brands through multiple channels and on multiple devices before making a purchase. At the most basic level, a shopper may research products or services by using Google or reading online reviews...
For most ecommerce vendors, digital advertising is essential for continued success. However, many brands may ask themselves, “What online advertising platform is right for us?” In this post, we discuss three popular ecommerce platforms that we believe offer brands the...
Your company has a Google Ads account, is running a few search campaigns, and feels good about the results so far. However, you need to find other ways to increase revenue using paid advertising, and want to try a different type of method. Where do you go from here? ...
As all too many business owners are aware, social distancing requirements and other safety precautions needed to protect the public from COVID-19 have led to trade show cancelations throughout the world. For many B2B companies, trade show season is a vital source for...
The digital marketing industry is always changing, especially in the pay-per-click (PPC) world. In recent years, there’s been a large shift towards machine learning and automation. In addition, measuring success within PPC campaigns is also changing. Offline...
Call tracking software for digital marketing has been around for years. At this point, any company that has seriously put forth paid search or paid marketing efforts has most likely dabbled in these services, or has fully adopted a call tracking partner. At WTM...
Due to circumstances caused by the pandemic, many businesses have had to slim down their digital marketing spend. Overall, it can be difficult to figure out where to start cutting back. Recently, we had to split a client’s Google Ads budget in half and obtain similar...
In this edition of our ROAS report, we will be exploring what we saw for our clients for the past three months. Though it seems as if we've all been feeling the "COVID effect" for a long time, Internet activity didn't really indicate a new normal until mid-March. As...
So you’ve decided to invest in Google Ads as a part of your online marketing strategy. However, your ads don’t seem to be getting a lot of traffic. So where should you start? When looking at a dashboard for an ad platform, it can be overwhelming to know where to look...
When it comes to search engine giants, the one obvious behemoth that towers above the rest is Google. Starting from one of the first tools on the Internet, the company has grown to be a multi-faceted conglomerate, leaving its PPC competition in the dust… Or does it?...
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