Here’s How We Do Social Media Marketing
No two clients are the same, and neither are the social media strategies that we create. Here are some questions we ask our social media clients:
Do you want to improve engagement, reach, leads or sales?
Which social platforms do your customers use?
What type of content do you want to publish?
How does social media fit with other digital marketing efforts you want to deploy?
INDUSTRY AND COMPETITOR ANALYSIS
We’ll evaluate your social media content and any previous ad campaigns to determine what worked well. Our team will also take an in-depth look at your competitors to understand their strengths and weaknesses. We analyze how your target audience uses social media, and which types of content they engage with. We’ll find the influencers that your target audience is following.
The competitor and industry analysis helps our team develop a social media strategy that aligns with your business, budget, and marketing goals. The strategy will cover social media platforms, content creation, influencer requirements, recommended advertising budget, key performance indicators (KPIs) and more.
Now it’s time to execute the strategy. Some of our social advertising clients prefer to implement the strategy that WTM puts together. Other clients prefer that we execute the strategy and manage their social channels. In either case, we’re here to be your partners. We’ll stay on top of algorithm changes and assess how your campaigns are performing. If the data tells us we need to make a change, we will.
We are a digital marketing agency that focuses on return on investment (ROI). We’ll use data and KPIs like engagement, reach, traffic, and sales to measure the value of your social media campaign.
Services We Offer
Effective social media marketing utilizes both organic and paid tactics. A comprehensive organic strategy allows you to to enhance your brand’s online reputation. Paid social and influencer marketing can help your content reach more people and drive users further down the conversion funnel.
Many of our clients see the highest ROI with a combination of organic social media management, paid advertising, and influencer marketing.
Social Media Management
Publish organic social content to engage with current followers, connect with potential customers, and maintain your brand identity. Listen and respond to comments and reviews.
Social Media Advertising
Use paid advertising to leverage social content, maximize your reach among target audience members, and drive sales.
Partner with content creators in your vertical who align with your brand to reach new audiences and generate leads or sales.
Reach Your Customers
Where They Are
We are often asked if businesses should have profiles on every social platform. In most cases: probably not. What’s most important is that your brand is visible wherever your customer base is active. Where is your target audience going for information? What platforms are used by influencers in your vertical? That’s where you should be.
WTM can help you focus on the right channels for your business to maximize return on your social media investment.
Facebook is the largest social network worldwide. It also has robust advertising capabilities. Many organizations should account for Facebook in their social media strategy.
Instagram is a visual platform, so you need engaging imagery and video content. Both retailers and service providers can market on this platform. Instagram is also commonly used for influencer campaigns.
While this platform is commonly looked at as a way of aggregating news, or as an outlet for engaging in pithy debates, Twitter also serves as an effective customer service channel. It facilitates one-on-one interaction between brands and customers, but with an audience. So other users can see how responsive and helpful your support team is.
When we think of social media, we often think of Facebook and Instagram. However, LinkedIn is an effective platform for B2B companies. Use LinkedIn to build your professional brand and network with current and potential customers. This is also a great platform to consider for your organization’s recruiting efforts.
YouTube is a search engine, but it is also a social media platform. Create compelling content that turns viewers into loyal fans. With more shoppers using video to make purchasing decisions, YouTube can have a big impact on your bottom line.
Why You Should Invest
in Social Media and
Organic social media management and advertising are essential to building your brand and targeting users at various stages of the conversion funnel. But consumers often require multiple touchpoints before they are ready to make a purchasing decision. Influencer marketing can help bridge this gap between your brand and the consumer.
Consider this: 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsements.
Not convinced yet? Here are some other things to consider with social media marketing:
Shoppers may use search engines to research and buy, but they use social media to confirm their purchasing decisions.
Social media can help you foster brand recognition and stay top of mind with your followers.
It’s a great way to monitor what your customers are saying about you.
Influencers create unique, authentic content to supplement your branded campaigns.
It’s not just for B2C companies. B2B organizations can benefit from social media as well.
How Businesses Can
Use Social Media
or Influencer Marketing
Drive traffic and sales to your ecommerce website.
Create exclusive offers for your social media followers to drive sales.
Use remarketing campaigns to connect with shoppers when they are most likely to purchase.
Partner with influencers to maximize reach and sales for new products or services.
Publish content to show your expertise as a thought leader.
Engage with prospects and nurture them through the sales funnel.
Use remarketing to target lost prospects and gain repeat customers.
Work with influencers in your industry to increase brand awareness and improve lead quality.
Promote new products and services and provide business updates.
Stay connected with your customers and followers.
Monitor and respond to reviews to improve credibility and identify areas of improvement.
Partner with other local businesses to host giveaways or run co-marketing campaigns.
Generate sales and leads from social and referral traffic.
Repurpose top-performing website content for your social channels.
Maintain your brand with consistent messaging across your social media.
Use influencers to amplify your brand’s story.
How Much Does Social Media Marketing Cost?
Excluding ad spend and influencer compensation, our most successful clients typically invest $2,000 per month or more for social media marketing. For many WTM Digital clients, social media is an add-on service. In other words, these clients invest in multiple digital marketing initiatives and may spend a total of more than $2,000 for all services.
The cost for your organization’s social media efforts takes into consideration your business goals, current social media presence, number of social platforms, internal resources, and more.
- What are the products or services you want to advertise or promote?
- What type of social content are you looking to produce (e.g., images, video)?
- Will you need assistance creating social imagery and/or videos?
- Which social media platforms do you want to focus on?
- Do you need support with social listening and monitoring?
Our social media and influencer marketing rates are based on the time required to achieve your goals. We offer custom, flexible social media strategies rather than a standard number of posts and ads per month.
Tom McElheny Founder and Owner, ChurchPlaza
Web Talent Marketing doesn’t blow a lot of smoke or make wild promises. They’re aware of the competitive, dog-eat-dog nature of the digital business. The team is dogmatic, thorough, and thinks in the long term.
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Thomas Hayden Vice President of Marketing, National Notary Association
Web Talent Marketing has taken time to understand our business. It’s not just about managing the account; they actually help us manage our business.
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Mary Green Communications & Outreach Manager, Beebe Healthcare
We have been with Web Talent for over three years now. They have guided us on all things digital and have done and continue to do an amazing job. I have to admit that a favorite part of my job is working with our Web Talent team!
Phil Rohrer Digital Marketing Manager, Upstream Rehabilitation
You can trust that the end product will exceed expectations and that you have true experts working on your project.
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