Why Is CRO Important?

Maximize ROI From Ad Spend

Pay per click marketing costs are ever increasing as more brands compete for top visibility. CRO maximizes paid marketing ROI by improving conversion rates on key campaign landing pages.
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Give Customers What They Want

A proper CRO initiative evaluates key pages on your website to ensure that its content structure provides the best possible user experience and meets your customers’ expectations.

Amazon on Cell Phone

Keep Your Customers’ Attention

Consumers have an attention span of only 8 seconds . CRO streamlines the user experience by identifying opportunities to simplify key conversion points on your website.

WTM’s CRO Audit Capabilities

If your website is struggling to generate leads or sales, it may be time to consider a CRO audit. WTM’s CRO audits can help you identify areas of opportunity to improve the user experience and conversion rate on key pages of your domain. Here’s a glimpse into our CRO Audit process/capabilities:
  • Strategic Site Analysis
  • Competitor Research
  • UX / UI Design Improvements
  • A/B Testing
  • Heat Map Installation & Data Collection
  • Engagement Metric Analysis
  • Data-Driven CRO Recommendations
  • Implementation Development
Contact WTM

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