Post Updated November 2017 Welcome to the 3rd part of our Amazon series, where we are going to cover the various kinds of campaign types available within Amazon Marketing Services (AMS) in deeper detail than our Intro to Amazon post. Before we get started, you should...
How to Advertise on Amazon: Amazon Marketing 101
Marketers are frequently confused as to what their options are for advertising products on Amazon. Amazon has their own advertising platform with a wide variety of benefits. The choice to advertise on Amazon is easy as visitors are already in a buying mood when they...
Customer Match: AdWords Advertising by Email Address
In September Google announced its newest offering for AdWords: Customer Match. This new match type can be applied for Search, Display, and Video campaigns, and is a new targeting method that allows you to show ads to potential customers by email address. Similar to...
Short Tail vs Long Tail Keywords in Paid Search
Here at WTM Digital, we generally classify keywords that are three or less words in length as short-tail, and keywords four or more words in length as long-tail. Our partners often ask why so much time is spent on finding these long-tail keywords and what significance...
How to Create a Bing Ads Account and Link it to an Umbrella Account
The allure of affordable cost-per-clicks and less competition drives many advertisers to Bing Ads (formerly known as Microsoft AdCenter). While your campaigns may not receive as much traffic, it's a viable alternative to Google AdWords for those companies with enough...
Using Search Term Reports to Find Ad Group Ideas
Closely monitoring Search Term Reports during the preliminary months of an AdWords campaign is critical for negative keyword additions along with the unveiling of new Ad Group/Keyword segments. By displaying the actual queries that resulted in a click on your ad, you...
The Importance Of Being Observant
The powers of observation do not come naturally to everyone. In many industries attention to detail is a low priority, overtaken by the need to count beyond the amount of fingers and toes you have, remembering to breathe in and out continually all day long, or to not...