Facebook and Instagram are used much differently than search engines like Google and Bing. People turn to social media to “turn off” their brains and consume content. We’ve all done it - scroll, scroll, read, scroll, like, share, scroll... this can go on for quite...
AdWords is quickly becoming the best way to drive traffic, leads, and online sales to any website. Most business owners today have at one point or another tried to run AdWords campaigns, and most weren't met with too much success. There are a number of great aspects...
Sellers and Vendors on Amazon have the option to sign up for A+ content, Amazon’s product page enhancement suite that allows brands to create more compelling product pages. What is it? Amazon A+ content (also called Enhanced Marketing Content) is Amazon’s term for...
Promotions are a great way for ecommerce businesses to gain new customers, entice returning customers to come back, and/or increase overall sales, revenue, and ROI. Google Merchant Promotions is a feature in Google Merchant Center that enables easy management of your...
The hit AMC series, “Mad Men” made 1960’s advertising sexy and dramatized the artistry required to not only develop a winning campaign, but convince the client their campaign will help them achieve their goals. To many, Don Draper romanticized advertising. But he...
Google, Bing and Facebook have become increasingly "agency friendly" in the past five years, and are now catering more to the wants and needs of digital marketers who manage multiple accounts. As of January 2017, Amazon has not yet filed in line, making agencies find...
Google released Expanded Text Ads (ETAs) in July of this year. ETAs will soon be the standard text ad format, so it's important to get ahead of the curve and start implementing ETAs now. One Advantage of ETAs are that they allow you to add more text than before. This...
AdWords releases new display ad formats (HTML 5, Responsive Ads, etc) every few quarters, which typically tend to outperform their previous counterparts. The free tools provided by Google to make these banners also make strides in usability and functionality. However,...
Post Updated November 2017 Welcome to the 3rd part of our Amazon series, where we are going to cover the various kinds of campaign types available within Amazon Marketing Services (AMS) in deeper detail than our Intro to Amazon post. Before we get started, you should...
So you want to reach people who already show an interest in your product or service? The problem is you don’t know who those people are, where they come from, or whether they will ever come back. This is where Remarketing comes in handy. What Is Remarketing?...
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