When working on keywords for an account, marketers often focus on directing desirable traffic to their ads and websites. What are audiences searching for, and how can they match perfectly with appropriate searches? What sometimes is forgotten is how negative keywords...
Whether you’re a potential client interested in hiring WTM Digital for PPC (pay-per-click) advertising or a current partner looking to gauge your campaign performance, you have probably wondered what results you should expect from our team. It’s in that spirit that...
In an assumed step toward prioritizing automated bidding strategies, Google has officially phased out their Average Position Column in Google Ads. This is the first week since the data’s removal, and brands are considering ways to supplement this lost metric. Though a...
You’ve done all the heavy lifting. The content on your website is optimized. You’ve deployed multi-layered ad campaigns, and site traffic is increasing. But when the world’s top brands are converting fewer than 1% of visitors, you know that warm leads are passing you...
Back in 2016, Microsoft made the news when they acquired LinkedIn, and the companies are in the headlines again. Now with Bing Ads, another Microsoft company, Microsoft is offering a new and unique feature: LinkedIn Profile Targeting. This is something that PPC...
The latest and greatest rollout within the Google Ads toolkit is Google’s Responsive Ads. At WTM Digital, we’ve primarily been experimenting with the responsive search ads. Google claims these new ads may improve campaign performance by tailoring the displayed...
Over the last decade, online shopping has grown exponentially, and consumers continue to get smarter. Savvy shoppers are known to scour several different sites for the best deals on holiday gifts. But how do you stay relevant in a sea of tabs? To make sure you don’t...
Holidays are right around the corner, so we wanted to put together a quick-and-easy checklist for paid advertisers to review before sales kick into high-gear. While not applicable for all advertisers, each item on this list should at least be considered before...
Google is always testing and adding new features to AdWords. 2017 is no different with the rollout of the new Shopping Showcase ads. Earlier this year, Google rolled out a brand-new look for product listing ads for broad, non-branded queries like “summer dresses.”...
Google Shopping is complicated, and we often receive questions from clients wondering how profitably their ad spend is being allocated across all products in a shopping campaign. This reporting task can seem daunting, but some setup and hefty use of the VLOOKUP...
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