Gone are the days of needing an actual map, or those slightly less cumbersome printed directions from MapQuest. For most, not a week goes by where we don’t reach for our phones to use Google Maps. Either you're stuck on the highway and need to re-route, getting...
In the world of SEO, one thing is universally agreed upon - building a strong backlink profile is essential to ranking highly in Google’s search results. But when targeting a potential link, which characteristic matters more? Authority or Relevance? This debate is an...
According to data from Market Research firm NPD Group, US Fashion sales increased 3% in 2016, the largest such increase since 2013. Despite the category level growth, 2016 and Q1 2017 weren't necessarily a strong time for retail fashion. Aeropostale closed over 100...
The vastness of content on the internet continues to grow by the millions each day. 300 hours of video is uploaded to YouTube every minute and 95 million photos and videos are shared on Instagram every day. In our digital world there are some brands who do content...
In this day in age where consistency in local citations is paramount for local SEO, having a business with multiple locations creates a problem when trying to main this consistency. A business with multiple locations creates a problem when it comes to local citations....
The hit AMC series, “Mad Men” made 1960’s advertising sexy and dramatized the artistry required to not only develop a winning campaign, but convince the client their campaign will help them achieve their goals. To many, Don Draper romanticized advertising. But he...
Despite the continuous evolution of where and how consumers search for answers to questions, products, and services; the act of search continues to increase. Fueled by constant connectivity, we’ve learned to answer our queries by turning to a machine based answering...
When a Marketing Manager, Consultant, Agency, or other party says the words 'Content Marketing' to the C-Suite, they usually think of the work that Red Bull is doing, or GoPro, or Marriott, or even the recent work by Mondelez to become a media company. Joe Pulizzi and...
As a business owner you become the jack of all trades. When your company is in its infancy you may be acting as the boss, book keeper, and marketing manager. As you grow and are able to hire more staff you’re able to delegate projects but occasionally you’ll still...
As a digital marketer, if you have ever ventured into using a paid Facebook advertising strategy, you know the Facebook platform can be quite complex. The mere fact that there are over 12 objectives that you can choose from for a Facebook Campaign, means there are is...
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