Third-party cookies enable organizations to track user behavior, creating a more personalized advertising experience. These cookies are used in retargeting, ad serving, cross-domain or cross-device tracking. Greater demands for consumer privacy and government actions...
If you run an ecommerce website, the ability to track customer interactions is vital. Specifically, one of those interactions you may want to track is when users add or remove an item from their shopping cart. In order to measure these events, you'll need to set up...
In our last GA4 article, we walked through setting up the GA4 Configuration Tag to start collecting data. The standard GA4 implementation automatically collects events such as pageview, scrolling, video actions, view search results, etc., but it doesn’t capture...
In this blog, we’ll be not only answering a few of your questions about the upgrade to Google Analytics 4, but we’ll also walk you through how to set up this new version. Keep reading to see how to navigate through this update to Google Analytics! Get Help Setting Up...
Call tracking software for digital marketing has been around for years. At this point, any company that has seriously put forth paid search or paid marketing efforts has most likely dabbled in these services, or has fully adopted a call tracking partner. At WTM...
You’ve done all the heavy lifting. The content on your website is optimized. You’ve deployed multi-layered ad campaigns, and site traffic is increasing. But when the world’s top brands are converting fewer than 1% of visitors, you know that warm leads are passing you...
As a marketing manager, you may sometimes feel like you are running interference between your boss and your marketing agency. The reality is, your agency should be there supporting you when it comes time to report out on your campaigns. After all, marketing doesn’t...
Google Tag Manager has proven to be an excellent resource in adding website tags and upping the tracking power of Google Analytics. Our technical SEO team loves experimenting with new ways to streamline our data collection, and tag manager has evolved into our...
2017 was a huge year for influencer marketing, and 2018 is projected to be even bigger. As more companies view influencer marketing as an actual marketing strategy versus a trend, the need to measure the effectiveness of these campaigns becomes increasingly important....
Do you love data? We, as digital marketers, wouldn’t be able to make decisions without it. In our data driven industry, we rely heavily on these metrics to help guide us in the creation of strategies and optimization efforts. If you are new to the digital marketing...
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