The hit AMC series, “Mad Men” made 1960’s advertising sexy and dramatized the artistry required to not only develop a winning campaign, but convince the client their campaign will help them achieve their goals. To many, Don Draper romanticized advertising. But he...
How to Get More Mileage Out of Influencer Marketing 2016 was a tremendous year for influencer marketing. Brands large and small realized that influencers could actually attract new customers and importantly, bring in revenue. And many are predicting explosive growth...
Google, Bing and Facebook have become increasingly "agency friendly" in the past five years, and are now catering more to the wants and needs of digital marketers who manage multiple accounts. As of January 2017, Amazon has not yet filed in line, making agencies find...
These days, there are many things being said about content marketing, SEO, social media, how they all relate, and Internet marketing agencies who claim to do them ‘the proper way’. Truth be told, there are many agencies out there that do the hard work, put in the...
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